In 2011 JJ Cowan was first introduced to Lash Extensions and was fascinated with the services complexity – almost immediately she decided to dedicate herself to the craft. Taking two-years to perfect her mastery JJ immersed herself in all things beauty and simultaneously launched a beauty blog called Secrets From Your Girlfriends. It was here that she first displayed her skills in beauty and received instant notoriety from many publications for her minimalist delivery leading to features in Elle, Chloe, Flare and Fashion Magazine where she gained a coveted seat on the magazines Beauty Panel. JJ went on to work with such brands as Maybelline New York and made appearances on CTV’s The Social and Rogers TV.
After working out of her home studio for one year, JJ founded Wax & Lash in 2014 located in the heart of downtown Toronto that became an immediate success. Known for her high skill level and lash customization techniques JJ has acquired a cult like following with clients flying in from New York and Boston for bi-weekly Wax & Lash visits.
In 2017 JJ moved Wax & Lash into a new 1000 sq ft studio at Yonge College St. where she was determined to create a space that housed some of Toronto’s best beauty artists who held the belief that skill was he number one objective. Along with running Wax & Lash JJ is currently working on her latest endeavor, a beauty blog, called JJ Cowan Beauty set to launch in September 2018. Here she hopes to share her extensive knowledge she has acquired over the last decade working in the industry.