In 2011 JJ Cowan was first introduced to Lash Extensions and was fascinated with the services complexity – almost immediately she decided to dedicate herself to the craft. Taking two-years to perfect her mastery JJ immersed herself in all things beauty and simultaneously launched a beauty blog called Secrets From Your Girlfriends. It was here that she first displayed her skills in beauty and received instant notoriety from many publications for her minimalist delivery leading to features in Elle, Chloe, Flare and Fashion Magazine where she gained a coveted seat on the magazines Beauty Panel. JJ went on to work with such brands as Maybelline New York and made appearances on CTV’s The Social and Rogers TV.
After working out of her home studio for one year, JJ founded Wax & Lash in 2014 located in the heart of downtown Toronto which became an immediate success. Known for her high skill level and lash customization techniques JJ has acquired a cult like following with clients flying in from New York and Boston for bi-weekly Wax & Lash visits. Her latest beauty endeavor is The School at Wax & Lash where JJ alongside her team, offer workshops in both lash extensions and brow artistry intended for those wishing to enter the profession or those looking to increase their skill level. You can also find JJ on her YouTube channel From JJ, where she focuses on everything related to eye beauty.